Hurriyah means freedom.
Freedom, to us, is not having to choose. Between something that works and something you feel good about buying. We made Hurriyah so you never have to pick one.
Hi, I'm Amir Naviwala, and I founded Hurriyah. I love personal care that feels good to use: clean ingredients, a scent you look forward to, a nice feel on your skin, and it has to actually work. The packaging can stay simple. What's inside can't. Every formula we sell is vetted and reworked until it's something I'm proud to hand you.
The other reason is the shelf. So many familiar brands roll up into a few very large companies, some with ties to things the pro-Palestinian community doesn't support. I wanted to build strong alternatives, not just a protest. This deodorant is our first: aluminum-free, gentle on sensitive skin, and made with no Dead Sea minerals or anything derived from them. Our magnesium hydroxide comes from the United States.
No shortcuts. Every ingredient chosen on purpose, and sourced with a clear conscience.
The tube gets the same care: Eco Smart® plastic, made in the USA, designed to break down in nature in less than 10 years. And it had to be affordable, so a stick is $11.99, with 15% off when you buy two or more. If it isn't right for you, write to us. We'd rather fix it than leave you stuck.
Amir NaviwalaFounder, Hurriyah
Hurriyah · Clean · Conscious · Uncompromising