Aluminum-free · Made in the USA

Tough on odor.
Lovely on
sensitive skin.

We balanced the baking soda so it handles odor in a few swipes without picking a fight with sensitive skin.

Our magnesium hydroxide is US-sourced, never a Dead Sea by-product. And the whole thing lives in an Eco Smart® plastic tube designed to break down in nature in less than 10 years.

5.00 out of 5 · 11 reviews

Vegan · Cruelty-free · Paraben- & phthalate-free

Aluminum-Free Eco Smart® Tubes Made in the USA Boycat Certified
The collection

Three scents. One formula.

Shop all

Free shipping on every U.S. order, always.

Mix and match scents however you like — every stick is the same $9.99. Not sure which suits you? and we will help you narrow it down. If what arrives is not right for you, write to us and we will make it right.

Hurriyah deodorant tubes with their caps lifted off, arranged in a flat-lay
The tube

Designed to break down, not pile up.

As little plastic as we can manage. Our tubes are Eco Smart® containers from Federal Package, designed to break down in nature in less than 10 years and independently tested against ASTM D5511 and ASTM D6691 — the standard protocols for biodegradation under municipal landfill and marine conditions. Made in the USA.

A swatch of the Hurriyah deodorant, showing its soft cream texture
The formula

What’s in the swipe.

Fifteen ingredients, chosen to handle odor and look after skin at the same time.

  • Baking soda, balancedBalanced to stay gentle on sensitive skin, and still handle odor in a few swipes.
  • US-origin magnesium hydroxideNo Dead Sea origin magnesium by-products.
  • Lactobacillus postbioticA skin-conditioning ferment that keeps skin comfortable.
  • Shea butter and hyaluronic acidSoftens and hydrates as it wears, the way good skincare does.
  • Aluminum free, alwaysNo aluminum, parabens or phthalates. Vegan and cruelty free.
Our story

Hurriyah means freedom.

Hi, I'm Amir Naviwala, founder of Hurriyah. I didn't come to this from beauty — I came to it from accounting, where I spent a couple of years inside the line items of big consumer brands, watching dozens of familiar names roll up into the same few parent companies. After that you don't walk down a store aisle the same way again. I couldn't find a deodorant that suited my skin and my values at the same time, so we made one.

Water breaking across a glass shelf around a Hurriyah deodorant stick
Reviews

What people are saying.

5.00 out of 5 · 11 reviews, all from verified buyers

I love the smell, ease of use and surprised as to how long it lasts given I just do one swab.

Vivek Rao Verified buyer · Store review

love the scents!

Shaheen Khurana Verified buyer · Woody Amber — Aluminum-Free Deodorant for Sensitive Skin This reviewer received a reward toward a future purchase for writing a review.

Used the coastal drift throughout the hot summer month and have zero complaints! It glides on smoothly, leaves a pleasant scent that isn’t overpowering, and doesn’t leave any sticky or greasy residue. Safe to say, I’m a fan! I’d love to continue supporting hurriyah, especially knowing it’s ethical and made with clean ingredients.

R P Verified buyer · Coastal Drift — Aluminum-Free Deodorant for Sensitive Skin This reviewer received a reward toward a future purchase for writing a review.

It would be my great pleasure to share with other costumers that I love the fact that it’s free shipping and the shipment arrived much faster than I expected. The package came in a good Hurriyah taped box and the deodorants inside were impressively secured with paper bubble wrap not plastic. The tubes are also Eco smart which to some degree takes the guilt out of dumping plastic into our environment.

Anonymous Verified buyer · Store review

I’ve used all three scents of deodorant but to me Hurriyah nailed it when it comes to Coastal Drift. I’m looking forward to using this amazing deodorant because it makes me feel very refreshed without the oiliness or irritation or skin rash. It feels just right. I would undoubtedly recommend trying this made in USA product that actually gives you great odor control.

Anonymous Verified buyer · Coastal Drift — Aluminum-Free Deodorant for Sensitive Skin

Using Mountain Air uplifts you and refreshes your senses after every use. The best part is that it’s comforting to know it’s all clean ingredients at the same time not too dry or too oily and it feels just right after each application, also no burning or irritation that sometimes can happen with too much Baking Soda, odor control is pretty impressive and thumbs up to Hurriyah for delivering a product manufactured right at home in the USA.

Anonymous Verified buyer · Mountain Air — Aluminum-Free Deodorant for Sensitive Skin

I’ve used this deodorant for couple of months now and I feel very confident about this deodorant. Woody Amber is a very soothing smell. I’ve used few other brands but I love Hurriyah because it’s all clean ingredients doesn’t irritate my skin and it’s not too oily like some other brands that actually cakes on your armpits. I’ve also tried it on some quite hot days this summer and Hurriyah delivered very impressive results with lasting odor control. I would highly recommend Hurriyah without any doubts.

Anonymous Verified buyer · Woody Amber — Aluminum-Free Deodorant for Sensitive Skin This reviewer received a reward toward a future purchase for writing a review.

Amazing selling

Syed Ahmad Verified buyer · Coastal Drift — Aluminum-Free Deodorant for Sensitive Skin This reviewer received a reward toward a future purchase for writing a review.

Great smell and has a long lasting effect

Anonymous Verified buyer · Mountain Air — Aluminum-Free Deodorant for Sensitive Skin This reviewer received a reward toward a future purchase for writing a review.

I bought a few items from Hurriyah and they were nice enough to package all the items together and only charge me once for shipping. On that note the packaging was very environmentally-friendly which I appreciated, and the deodorant was perfect!

Taha Gaya Verified buyer · Store review

I've been a long-time Old Spice deodorant user but this is convincing me to make the switch! Beautifully packaged (bonus: fits in my hand real nice, conveniently sized), incredible scent, and best of all: aligns with my values and supports a small, minority-owned business! Let's goooo!

Taha Gaya Verified buyer · Coastal Drift — Aluminum-Free Deodorant for Sensitive Skin

5.0 out of 5

Across 11 verified reviews

  • Judge.me Diamond Authentic Shop medal Diamond Authentic Shop 100% of published reviews are verified reviews
  • Judge.me Diamond Transparent Shop medal Diamond Transparent Shop Published 100% of verified reviews received in total
  • Judge.me Bronze Verified Reviews Shop medal Bronze Verified Reviews Shop Obtained at least 10 reviews submitted by genuine customers with proof of purchase history
  • Judge.me Top 10% Trending Shops medal Top 10% Trending Shops Top 10% trending shops that obtained and published the most verified reviews in the last 30 days

Reviews collected and verified by Judge.me, the independent service that also awards the medals above.

Good to know

Before you switch

A week or two for most people. Antiperspirants use aluminum salts to reduce sweat, so when you stop, your body returns to its normal rhythm. Ours works on odor instead. Most customers tell us the switch was gentler than they expected.

Six to eight weeks with once-daily use.

Fifteen ingredients: postbiotic ferment, hyaluronic acid, blue-green algae, shea butter and magnesium among them. No aluminum, parabens or phthalates. The full list sits on every product page.

Write to us and we will make it right. A real person reads every message, usually the same day.